-Customers On Fire- The Co-Creative Business Show

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Welcome to episode 4 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. This weeks special guest/co-host is John Winsor, CEO of Radar Communications and author of “SPARK: Be More Innovative Through Co-Creation“. I really enjoyed this show and hope you get some useful ideas from it, as always i’m allways looking for feedback, either in the comments, via email, or audio comments. Thanks, Karl

00:00:00 - COF4 Welcome
00:03:24 - Welcome John Winsor
00:04:42 - Diffusions of Innovation
00:05:05 - Flipping The Ad Model Funnel
00:08:21 - Beyond the Brand (or co-creating from the bottom up)
00:10:34 - Co-creation inspiration - Ethnography, being with customers, “porous companies”
00:13:11 - Marketing vs. Micromarketing
00:14:51 - Skate & Surf Inspiration - Culture, Meaning, Participation
00:17:39 - Engaging in Co-creation is Engaging in “meaning making”
00:18:58 - Patagonia is the example, again
00:21:15 - Fun as a core value
00:22:29 - Hanging With Your Customers - Strategy?
00:23:35 - Fun as a core value: Sign up forms
00:26:58 - Spark: Be more innovative through co-creation
00:30:24 - A more holistic model for business - vertical integration from supplier to customer
00:34:27 - I knows me some ugly Myspace pages
00:36:34 - Mc YouTube 100 Million Videos Served
00:38:32 - The attention economy continues
00:39:33 - The video “conversation”
00:40:45 - Crowdsourcing - Cambrian House & other examples
00:49:55 - Wag of the Finger and Rant of the week: The Coke Show
00:51:54 - Frameworks for Co-creating through social media
00:57:08 - Tip of the Hat: motorola Q wiki
01:00:22 - What can you do with a wiki, beyond encyclopedias, and John Winsors Wiki secret
01:02:11 - Wrap up, thanks, and bob long plays us out with Traveling Riverside Blues

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Welcome to episode 3 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. (mp3 version of the show can be found here)

00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional Media (market buzz and institutional buzz)
00:29:49 Podcasts as in-depth conversations
00:32:12 Using Podcasts in more co-creative ways
00:35:33 COF Scoop big announcement regarding mp3 music collection (5 million mp3’s to be released at least half DRM free that you can resell)
00:37:40 Goodstorm Distribution On Demand
00:39:26 Closing Thoughts From Yobie
00:40:26 Goodbye from Karl
00:41:29 Bob Long plays us out with Banty Rooster blues

Next weeks episode features special guest John Winsor from Radar Communications

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Welcome to episode 3 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technolgy and media that underlie this trend.

00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional Media (market buzz and institutional buzz)
00:29:49 Podcasts as in-depth conversations
00:32:12 Using Podcasts in more co-creative ways
00:35:33 COF Scoop big announcement regarding mp3 music collection (5 million mp3’s to be released at least half DRM free that you can resell)
00:37:40 Goodstorm Distribution On Demand
00:39:26 Closing Thoughts From Yobie
00:40:26 Goodbye from Karl
00:41:29 Bob Long plays us out with Banty Rooster blues

Next weeks episode features special guest John Winsor from Radar Communications

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 COF2 - The co-creative business show 7/10/06 with Karl Long: Play Now | Play in Popup | Download (2927)

mp3 version can be found here

In this show: Introduction, why co-creation as a topic? why co-creation is disruptive? (your top 1% of customers leaving). Measuring success of co-creation eg. flickr vs photobucket, youtube vs revver. Co-Creation Tip of the Hat and Wag of the finger. Co-Creative company spotlight: Goodstorm.com and Zooomr.com . Finally the CustomersOnFire.com audio comment competition, your chance to win one of two invites to six apart’s new social media/blogging tool at vox.com

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 COF2 - The co-creative business show 7/10/06 with Karl Long: Play Now | Play in Popup | Download (3703)

In this show: Introduction, why co-creation as a topic? why co-creation is disruptive? (your top 1% of customers leaving). Measuring success of co-creation eg. flickr vs photobucket, youtube vs revver. Co-Creation Tip of the Hat and Wag of the finger. Co-Creative company spotlight: Goodstorm.com and Zooomr.com . Finally the CustomersOnFire.com audio comment competition, your chance to win one of two invites to six apart’s new social media/blogging tool at vox.com

My Odeo Channel (odeo/6885624bbe921575)

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Quick update, there are now two podcast feeds for you to choose from one for the enhanced m4a format with bookmarks and artwork and one for plain old mp3 format, iTunes is also working now.

Welcome to the first Co-Creative Business Show. I had a great time and I’m thrilled at the guests that joined me for this show. Please leave me any comments or feedback here or just email me directly at karl dot long at gmail dot com.

It’s a long show, but i’ve added lots of book marks and notes to help you wend your way through. There are two versions of the show, one in mp3 and one that is Apple’s enhanced AAC format (with bookmarks and artwork).

Big thanks to Shel and Neville for the shout out on For Immediate Release

Shownotes

00:00:00: Welcome to the Show, intro, plugs and shout outs
Check out these other podcasts talking about secondLife:
CC Chapman and the Second Life Primer Podcast
ATS #40 - Conference In SecondLife co-hosts Divo Dapto, Mitch Till and Jangles Junot

00:03:53: Jerry Paffendorf (SNOOPYbrown Zamboni)
00:04:34: Giff Constable (Forseti Svarog)
00:05:19: David Fleck (David Linden)
00:06:19: It’s not a game
00:07:32: Co-Creative Business?
00:10:17: Social Space - Rich Content Space note: Caterina on Metrics, registered users and social ecosystems
00:15:55: SL Boutique and external integration SlBoutique.com an online store for secondLife stuff Clothing, Body Parts etc.
00:18:46: Accessing SecondLife Through Different Interfaces
00:26:23: BBC Concert and Simulcast Video
00:27:58: American Apparel
00:30:00: Co-creation - products, events, marketing, machinima
00:31:27: Case Study: American Cancer Society - cancer.org SecondLife Relay for Life
00:40:57: SecondLife Eco-System
00:50:15: Currency Exchanges - Buddy can you spare a linden dollar at forbes.com
00:54:05: issues of ownership
01:01:08: Wrapping up - What’s the Future Looking like: Consoles? Voip? Multiverse browers
01:12:09: Bonus Track: Bob Long Plays us out with Dead Shrimp Blues by Robert Johnson

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Welcome to the mp3 version of the first Co-Creative Business Show. Complete shownotes can be found here

Listen Now:

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Welcome to the enhanced version of the first Co-Creative Business Show. Complete shownotes can be found here

The Co-Creative Business Show #1 will be coming Tuesday, all I can say is the guests I had on have set the bar way too high, and I think it will be all down hill from here

The topic of the show is “Second Life - the Co-Creative business”, and I had three extremely brave, and excelent guests on the show. David Fleck (David Linden), VP of Marketing for LindenLab, Gif Constable (Forseti Svarog) VP of business development from ElectricSheep Company, and Jerry Paffendorf (SNOOPYbrown Zamboni), the Resident Futurist for ElectricSheep.

The show talks about co-creation, secondLife, some upcoming features (Voice over IP is coming), the secondLife eco system, how businesses are using it, the economy, society and the future.

I can’t thank the guests enough for their participation, I had a blast.

Thanks so much for everyone’s patience but I think the first podcast is always the hardest, but hopefully it will be worth the wait.

Cheers,

Karl

I was just listening to the For Immediate Release Podcast (which I highly recommend), in which they were interviewing Larry Weber, Chairman W2 Group, a holding company for marketing 2.0 companies. Now, that is pretty interesting in its own right, but the thing that really struck me was when during the interview they brought up that “co-creation” had been a bit of a buzzword at the marketing innovation conference. Well I like the sound of that, talk about a little validation. Anyway, I found the schedule for day one, the “CMO summit” and low and behold it seemed they talked about co-creation all day. Damn, I wish I had known about it and I wish i’d gone.