Comments on: Walmart tries Micromarketing http://customersonfire.com/archive/walmart-tries-micromarketing/ weekly podcast on the topic of co-creation, co-creative business, technology and social media Sat, 11 Oct 2008 15:25:44 +0000 http://wordpress.org/?v=2.0.1 by: karl http://customersonfire.com/archive/walmart-tries-micromarketing/#comment-4 Thu, 16 Mar 2006 17:24:39 +0000 http://customersonfire.com/archive/walmart-tries-micromarketing/#comment-4 Participation is certainly critical, I keep coming back to the term "conversational marketing" for several reasons. First the cluetrain kept banging on about the "market is a conversation" and you needed a human voice to participate. In your example, these were engineers, and you might say they weren't marketing anything, but I think blogs are always marketing ideas, no participation is in many ways a failure in marketing. Anyway, thanks for your comment, you can feel especially honored to be the first "commenter". Cheers, Karl Participation is certainly critical, I keep coming back to the term “conversational marketing” for several reasons. First the cluetrain kept banging on about the “market is a conversation” and you needed a human voice to participate. In your example, these were engineers, and you might say they weren’t marketing anything, but I think blogs are always marketing ideas, no participation is in many ways a failure in marketing.

Anyway, thanks for your comment, you can feel especially honored to be the first “commenter”.

Cheers,

Karl

]]> by: Paula Thornton http://customersonfire.com/archive/walmart-tries-micromarketing/#comment-3 Thu, 16 Mar 2006 14:43:47 +0000 http://customersonfire.com/archive/walmart-tries-micromarketing/#comment-3 There's also the unintentional negative micromarketing effect. Saw it happen at Texas Instruments. There had been some blogs set up. Engineers were asking questions -- questions that needed input from 'internal' engineers. No one from the company was participating on the list. There was feedback that this was just another 'symptom' of the company not really caring. Perception runs deep. There’s also the unintentional negative micromarketing effect. Saw it happen at Texas Instruments. There had been some blogs set up. Engineers were asking questions — questions that needed input from ‘internal’ engineers. No one from the company was participating on the list.

There was feedback that this was just another ’symptom’ of the company not really caring. Perception runs deep.

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