http://customersonfire.com/archive/video-games-aiming-for-the-massive-market/ weekly podcast on the topic of co-creation, co-creative business, technology and social media Sat, 11 Oct 2008 15:28:16 +0000 http://wordpress.org/?v=2.0.1 http://customersonfire.com/archive/video-games-aiming-for-the-massive-market/#comment-79 Sat, 13 May 2006 14:14:14 +0000 http://customersonfire.com/archive/video-games-aiming-for-the-massive-market/#comment-79 [...] Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment: Yeah, great price! Sucks though because I want to get my mom a DS for mothers day and I hate knowing the new one is right around the corner. I’ll figure something out. Wal-Mart 30-day return policy or something. [...] […] Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment: Yeah, great price! Sucks though because I want to get my mom a DS for mothers day and I hate knowing the new one is right around the corner. I’ll figure something out. Wal-Mart 30-day return policy or something. […]

]]> http://customersonfire.com/archive/video-games-aiming-for-the-massive-market/#comment-42 Fri, 21 Apr 2006 16:09:21 +0000 http://customersonfire.com/archive/video-games-aiming-for-the-massive-market/#comment-42 This is a huge hit in Japan actually; Nintendo's CEO, Satoru Iwata, even gave away the game at <a href="http://www.gamasutra.com/php-bin/news_index.php?story=8656" rel="nofollow">his keynote</a>. The keynote is a pretty interesting one -- I like how Nintendo's direction is innovation focused, transforming what the game experience is, because really, at the rate we're headed, gaming is heading back to the old Atari-Intellivision market glut of bad titles of the mid-80s, 3rd party licensing or no. But one of the more interesting things is how the portable device hasn't really changed at all since the late 1970s, 1980s -- basically it's still the old <a href="http://en.wikipedia.org/wiki/Game_&#38;_Watch" rel="nofollow">Game and Watch</a>, two screen folding device with LCD screens</a>. Ahhh. Those were the days. This is a huge hit in Japan actually; Nintendo’s CEO, Satoru Iwata, even gave away the game at his keynote. The keynote is a pretty interesting one — I like how Nintendo’s direction is innovation focused, transforming what the game experience is, because really, at the rate we’re headed, gaming is heading back to the old Atari-Intellivision market glut of bad titles of the mid-80s, 3rd party licensing or no. But one of the more interesting things is how the portable device hasn’t really changed at all since the late 1970s, 1980s — basically it’s still the old Game and Watch, two screen folding device with LCD screens. Ahhh. Those were the days.

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