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Sucking up to Bloggers

Published by karl April 25th, 2008 in microbrands, micromarketing, advertising, PR

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as part of a Microbranding effort.

An important thing to bear in mind is that Hugh’s success was not on sending out wine to “A-List” boggers, if you read their “provisos” for choosing bloggers to send the wine to it was:

The bloggers had to live in the UK, Ireland or France. They needed to have regularly kept up a blog for at least 3 months previously. Their blog could have a readership of three or three thousand- size or status didn’t matter, just so long as they were genuine bloggers.
They had to be of legal drinking age.
They were under no obligation to say anything about the wine, good or bad. If they just wanted to snarf the wine and say nothing, or say something negative, that was fine. It was their call.

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