Southwest Blog - Big Company Micromarketing
Published by karl May 2nd, 2006 in PR, micromarketingThe SouthWest blog has been up and running for about a week now, and provides a great example of what a corporate blog should be, genuine, human, dare I say fun. I love the blogs tagline “nuts about SouthWest”.

The employee’s say they are “nuts about SouthWest” and we believe them.

The photo from their opening post
They are certainly taking to blogging very well, here’s where they demonstrate their blogsavvyness:
- Incorporating flickr, and encouraging customers to tag “southwest” related photos.
- they already linked to Scoble
They havn’t implimented Technorati tags yes, but hey their only a week or so old.
Hat Tip
and some additional commentry from Jake at the communityguy.com







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