Comments on: ROI of Blogging http://customersonfire.com/archive/roi-of-blogging/ weekly podcast on the topic of co-creation, co-creative business, technology and social media Sat, 11 Oct 2008 15:29:59 +0000 http://wordpress.org/?v=2.0.1 by: Futurelab's Blog http://customersonfire.com/archive/roi-of-blogging/#comment-14 Tue, 04 Apr 2006 09:43:19 +0000 http://customersonfire.com/archive/roi-of-blogging/#comment-14 <strong>ROI of Blogging...</strong> by: Karl Long Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers....... ROI of Blogging…

by: Karl Long Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers…….

]]> by: karl http://customersonfire.com/archive/roi-of-blogging/#comment-13 Mon, 03 Apr 2006 21:02:33 +0000 http://customersonfire.com/archive/roi-of-blogging/#comment-13 "My (current) thesis is that we don?¢‚Ǩ‚Ñ¢t have the measures that make sense to CXOs" you know another thing that come's to mind is the issue of "volume", readers, circulation etc. Many blogs don't have a high circulation but they do have quite an influence in the arena they are in. Therefore many of the traditional measures of (mass)media fall down when it comes to blogs. It's rather like "the deck" the advertising network for reaching creatives on the web: http://www.coudal.com/deck/ they argue you are paying for "Cost Per Influence" not "Cost Per Thousand" “My (current) thesis is that we don?¢‚Ǩ‚Ñ¢t have the measures that make sense to CXOs”

you know another thing that come’s to mind is the issue of “volume”, readers, circulation etc. Many blogs don’t have a high circulation but they do have quite an influence in the arena they are in. Therefore many of the traditional measures of (mass)media fall down when it comes to blogs.

It’s rather like “the deck” the advertising network for reaching creatives on the web: http://www.coudal.com/deck/ they argue you are paying for “Cost Per Influence” not “Cost Per Thousand”

]]> by: Dennis Howlett http://customersonfire.com/archive/roi-of-blogging/#comment-12 Mon, 03 Apr 2006 20:49:39 +0000 http://customersonfire.com/archive/roi-of-blogging/#comment-12 ROI is an issue for anyone engaged with this medium. My (current) thesis is that we don't have the measures that make sense to CXOs. The question then becomes, where do we go to find those meaures? How do we convince CXOs of the value? How do 'we' do this in a credible way? I think there are clues to getting there. I'm not convinced they make too much sense in the context of traditional measures. ROI is an issue for anyone engaged with this medium. My (current) thesis is that we don’t have the measures that make sense to CXOs. The question then becomes, where do we go to find those meaures? How do we convince CXOs of the value? How do ‘we’ do this in a credible way? I think there are clues to getting there. I’m not convinced they make too much sense in the context of traditional measures.

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