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3 Responses to “ROI of Blogging”

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1 Dennis Howlett Apr 3rd, 2006 at 3:49 pm

ROI is an issue for anyone engaged with this medium. My (current) thesis is that we don’t have the measures that make sense to CXOs. The question then becomes, where do we go to find those meaures? How do we convince CXOs of the value? How do ‘we’ do this in a credible way? I think there are clues to getting there. I’m not convinced they make too much sense in the context of traditional measures.
2 karl Apr 3rd, 2006 at 4:02 pm

“My (current) thesis is that we don?��Ǩ�Ѣt have the measures that make sense to CXOs”

you know another thing that come’s to mind is the issue of “volume”, readers, circulation etc. Many blogs don’t have a high circulation but they do have quite an influence in the arena they are in. Therefore many of the traditional measures of (mass)media fall down when it comes to blogs.

It’s rather like “the deck” the advertising network for reaching creatives on the web: http://www.coudal.com/deck/ they argue you are paying for “Cost Per Influence” not “Cost Per Thousand”

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1 Futurelab's Blog Trackback on Apr 4th, 2006 at 4:43 am

ROI of Blogging…

by: Karl Long Dennis Howlett, a business blogger (with a focus on IT and Finance) writes an interesting post about the conundrum of ROI for corporate bloggers…….