Minipreneurs - Great article from "trendwatching"
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Great word, sounds so much better than a Mompreneur (been called that one too many times). Thanks for the advice on the update date on blog - such a head ache for me to figure out when to blog and what to say.
I agree, Mompreneur implies you’re at home juggling kids and work, which i’m sure many minipreneurs are
It reminds me of a conversation on a business networking site recently about the term WAHM (work at home Mom), as some people seemed to be using it as a selling point. I personally think working at home is irrelevant in many ways, as is your role you play in your personal life. I think the idea on the side of the proponants was that it communicated an idea of “family values”, which I suppose is a valid goal. In the end no matter how big or small our companies we are all perceived as brands, and those brands are a promise, a promise of service, a promise of quality, a promise of how the customer will feel when they unwrap the box. The question we should ask is what is the promise we’re communicating, and what experience are we delivering.
Anyway, sorry to ramble on, I really just wanted to say thanks for the comment
Karl