Comments on: Marketing vs. Micromarketing - Moving from mass market to the &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot;massive market&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;quot; http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/ weekly podcast on the topic of co-creation, co-creative business, technology and social media Sat, 11 Oct 2008 15:34:24 +0000 http://wordpress.org/?v=2.0.1 by: Futurelab's Blog http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-41 Thu, 20 Apr 2006 08:23:07 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-41 <strong>Video Games Aiming For The ?¢‚Ǩ?ìMassive Market?¢‚Ǩ¬ù...</strong> by: Karl Long &#8220;Brain Age&#8221; is here, and yes it&#8217;s a video game, but it&#8217;s not aiming for what would normally be considered the mass market of boys 18-30 or &#8220;gamers&#8221;, it&#8217;s going for the &#8220;massive market&#8221;... Video Games Aiming For The ?¢‚Ǩ?ìMassive Market?¢‚Ǩ¬ù…

by: Karl Long “Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market”…

]]> by: Mobilet.Blog http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-35 Tue, 18 Apr 2006 11:14:34 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-35 <strong>?ê?ì?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬? ?ê¬ø?ë‚Ǩ?ê¬æ?ë‚Äö?ê¬??ê¬? ?ê?ì?ê¬??ê¬??ë‚Ǩ?ê¬æ?ꬺ?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬??ê¬? - ?ê¬ø?ꬵ?ë‚Ǩ?ꬵ?ë‚Ķ?ê¬æ?ꬥ ?ê¬æ?ë‚Äö ?ꬺ?ê¬??ë¬Å?ë¬Å?ê¬æ?ê¬??ê¬æ?ê¬??ê¬æ ?ë‚Ǩ?ë‚Ä??ê¬??ê¬??ê¬? ?ê¬? &#8220;?ë¬Å?ê¬??ë¬è?ê¬??ê¬??ê¬æ?ꬺ?ë?í&#8221; ?ë‚Ǩ?ë‚Ä??ê¬??ê¬??ë?í...</strong> ?êÀú?ê¬??ë‚Äö?ꬵ?ë‚Ǩ?ꬵ?ë¬Å?ê¬??ê¬??ë¬è ?ê¬??ê¬??ꬺ?ꬵ?ë‚Äö?ê¬??ê¬? ?ê?°?ê¬??ë‚Ǩ?ꬪ?ê¬? ?ê‚Ä??ê¬æ?ê¬??ê¬??ê¬?. ?ê‚Ä??ê¬??ë‚Ä°?ê¬??ê¬æ ?ꬺ?ê¬??ꬵ ?ë¬Å?ê¬??ꬺ?ê¬ø?ê¬??ë‚Äö?ê¬??ë‚Ä°?ê¬??ê¬? ?ë¬ç?ë‚Äö?ê¬? ?ê¬??ꬥ?ꬵ?ë¬è - ?ê¬ø?ë‚Ǩ?ê¬? ?ê¬??ë¬Å?ê¬ø?ê¬æ?ꬪ?ë?í?ê¬??ê¬æ?ê¬??ê¬??ê¬??ê¬??ê¬? ?ê¬? ?ꬺ?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬??ꬵ ?ê¬ø?ê¬æ?ꬥ?ë‚Ķ?ê¬æ?ꬥ?ê¬æ?ê¬?, ?ê¬æ?ê¬ø?ê¬??ë¬Å?ê¬??ê¬??ꬵ?ꬺ?ë‚Ä??ë‚Ķ ?ê‚Ä??ê¬æ?ê¬??ê¬??ê¬æ?ꬺ, ?ê¬??ê¬æ?ë‚Ǩ?ê¬??ê¬??ꬥ?ê¬æ ?ꬱ?ê¬æ?ꬪ?ë?í?ëÀÜ... ?ê?ì?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬? ?ê¬ø?ë‚Ǩ?ê¬æ?ë‚Äö?ê¬??ê¬? ?ê?ì?ê¬??ê¬??ë‚Ǩ?ê¬æ?ꬺ?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬??ê¬? - ?ê¬ø?ꬵ?ë‚Ǩ?ꬵ?ë‚Ķ?ê¬æ?ꬥ ?ê¬æ?ë‚Äö ?ꬺ?ê¬??ë¬Å?ë¬Å?ê¬æ?ê¬??ê¬æ?ê¬??ê¬æ ?ë‚Ǩ?ë‚Ä??ê¬??ê¬??ê¬? ?ê¬? “?ë¬Å?ê¬??ë¬è?ê¬??ê¬??ê¬æ?ꬺ?ë?í” ?ë‚Ǩ?ë‚Ä??ê¬??ê¬??ë?í…

?êÀú?ê¬??ë‚Äö?ꬵ?ë‚Ǩ?ꬵ?ë¬Å?ê¬??ê¬??ë¬è ?ê¬??ê¬??ꬺ?ꬵ?ë‚Äö?ê¬??ê¬? ?ê?°?ê¬??ë‚Ǩ?ꬪ?ê¬? ?ê‚Ä??ê¬æ?ê¬??ê¬??ê¬?.
?ê‚Ä??ê¬??ë‚Ä°?ê¬??ê¬æ ?ꬺ?ê¬??ꬵ ?ë¬Å?ê¬??ꬺ?ê¬ø?ê¬??ë‚Äö?ê¬??ë‚Ä°?ê¬??ê¬? ?ë¬ç?ë‚Äö?ê¬? ?ê¬??ꬥ?ꬵ?ë¬è - ?ê¬ø?ë‚Ǩ?ê¬? ?ê¬??ë¬Å?ê¬ø?ê¬æ?ꬪ?ë?í?ê¬??ê¬æ?ê¬??ê¬??ê¬??ê¬??ê¬? ?ê¬? ?ꬺ?ê¬??ë‚Ǩ?ê¬??ꬵ?ë‚Äö?ê¬??ê¬??ê¬??ꬵ ?ê¬ø?ê¬æ?ꬥ?ë‚Ķ?ê¬æ?ꬥ?ê¬æ?ê¬?, ?ê¬æ?ê¬ø?ê¬??ë¬Å?ê¬??ê¬??ꬵ?ꬺ?ë‚Ä??ë‚Ķ ?ê‚Ä??ê¬æ?ê¬??ê¬??ê¬æ?ꬺ, ?ê¬??ê¬æ?ë‚Ǩ?ê¬??ê¬??ꬥ?ê¬æ ?ꬱ?ê¬æ?ꬪ?ë?í?ëÀÜ…

]]> by: karl http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-31 Fri, 14 Apr 2006 16:18:48 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-31 Thanks Dan, and I totally agree that "micro" sounds small, and that is in many ways is a bit of a problem. It's funny, I originally started this, inspired by <a href="http://www.gapingvoid.com/Moveable_Type/archives/001976.html" rel="nofollow">Hugh's rant on the global microbrand</a>, so micromarketing was really just an offshoot of microbrand. But as i've been thinking and writing about this more it has evolved, it seems that the 'micromarketing' is actually a more important aspectd to me, and in fact the starting point for building a microbrand. In the end micromarketing is about reaching the smaller part of the "long tail", so it is "smaller marketing" and from a budget standpoint it's certainly smaller. The paradox of the long tail though is that it is a "thin" market, but if you take that thin market spread out globally it can be bigger than the traditional "mass market", hense the "massive market". The paradox of a 'global micromarket' is that it's bigger than a mass market :-) BTW I do like the sound of sparketing. Thanks Dan, and I totally agree that “micro” sounds small, and that is in many ways is a bit of a problem. It’s funny, I originally started this, inspired by Hugh’s rant on the global microbrand, so micromarketing was really just an offshoot of microbrand. But as i’ve been thinking and writing about this more it has evolved, it seems that the ‘micromarketing’ is actually a more important aspectd to me, and in fact the starting point for building a microbrand. In the end micromarketing is about reaching the smaller part of the “long tail”, so it is “smaller marketing” and from a budget standpoint it’s certainly smaller. The paradox of the long tail though is that it is a “thin” market, but if you take that thin market spread out globally it can be bigger than the traditional “mass market”, hense the “massive market”. The paradox of a ‘global micromarket’ is that it’s bigger than a mass market :-) BTW I do like the sound of sparketing.

]]> by: Dan Duff http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-30 Fri, 14 Apr 2006 15:27:49 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-30 You've done a great job of articulating a new paradigm, though I feel the term "micromarketing" doesn't properly describe what you have here. Sure "micro" is the opposite of "macro", but when hearing the term without any knowledge of what is behind it, it seems to be saying "smaller" marketing. The name "micromarketing" seems to be more inline with what many are calling today narrow casting. Not as big a scale, more focus, smaller budgets, laser targeting, etc. What you have here is really different from those ideas and could use a unique descriptor to better articulate/represent the concept. Here are a few possibilities: Foster Marketing Cultivated Marketing Spark Marketing (Sparketing - find the right place to light a fire - it must be relevant and engaging - if it is the spark will take on a life of its own. Your customers are the air the fire needs to breath.) Just a few thoughts. Still love the overall concept. It is right on. You’ve done a great job of articulating a new paradigm, though I feel the term “micromarketing” doesn’t properly describe what you have here.

Sure “micro” is the opposite of “macro”, but when hearing the term without any knowledge of what is behind it, it seems to be saying “smaller” marketing. The name “micromarketing” seems to be more inline with what many are calling today narrow casting. Not as big a scale, more focus, smaller budgets, laser targeting, etc. What you have here is really different from those ideas and could use a unique descriptor to better articulate/represent the concept.

Here are a few possibilities:

Foster Marketing
Cultivated Marketing
Spark Marketing (Sparketing - find the right place to light a fire - it must be relevant and engaging - if it is the spark will take on a life of its own. Your customers are the air the fire needs to breath.)

Just a few thoughts. Still love the overall concept. It is right on.

]]> by: Brains On Fire Blog » Blog Archive » The Carnival of Marketing http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-25 Tue, 11 Apr 2006 18:07:12 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-25 [...] Karl Long (in his oddly familiar-sounding new blog, Customers on Fire) pits marketing against micromarketing. [...] […] Karl Long (in his oddly familiar-sounding new blog, Customers on Fire) pits marketing against micromarketing. […]

]]> by: Futurelab's Blog http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-21 Mon, 10 Apr 2006 08:29:27 +0000 http://customersonfire.com/archive/marketing-vs-micromarketing-moving-from-mass-market-to-the-massive-market/#comment-21 <strong>Marketing vs. Micromarketing - Moving from Mass Market to the ?¢‚Ǩ?ìMassive Market?¢‚Ǩ¬ù...</strong> by: Karl Long Isn&#8217;t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into...... Marketing vs. Micromarketing - Moving from Mass Market to the ?¢‚Ǩ?ìMassive Market?¢‚Ǩ¬ù…

by: Karl Long Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into……

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