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Marketing Monger Podcast

Published by karl August 17th, 2006 in co-creation

Eric Mattson of Marketing Monger is in the process of doing 1,000 podcasts around marketing topics, and i’m glad to say I am interviewed on number 76. Lots of topics covered from co-creation, value chains, competitive advantage, and viral marketing. I talk again on the idea that companies need to have a portfolio of viral experiments, and on a related note check out this comment on JaffeJuice about the 24 hour ad agency

“The 24 Hour Ad Agency.” The focus isn’t on spending 4 months crafting the hell out of a 4-color magazine spread, but on creating new ads hourly, even minute-ly. Match the audience’s appetite for content, versus just living up to the agency and client’s abilities to clock thousands of hours on one idea. It’s as much about constantly measuring the pulse of society and the client brand in that environment, as it is reacting almost instantly to the culture.

One Response to “Marketing Monger Podcast”

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1 Ed Reif Jan 25th, 2007 at 12:32 pm

Hay would this qualify for the 24 ad agency. Votes are off the hook.

You haven’t been voted off the island yet.

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