Edelman on the Future of PR and the Me2 Revolution

Published by karl April 25th, 2006 in microbrands, micromarketing, PR

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Most mobile internet access is much different from computer access, featuring alerts, weather data, e-mail, search engines, instant messages, and game and music downloading; most mobile internet access is hurried and short.

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Mobile telephony also facilitates activism and public journalism being explored by Reuters and Yahoo![3] and small independent news companies such as Jasmine News in Sri Lanka.

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Mobile phone use on aircraft is also prohibited and many airlines claim in their in-plane announcements that this prohibition is due to possible interference with aircraft radio communications.

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1 Futurelab's Blog Trackback on Apr 26th, 2006 at 2:34 am

Edelman on the Future of PR and the Me2 Revolution…

by: Karl Long Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising…….