Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.

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Here’s some high points::

  • We trust other people more than we trust companies.
  • co-creation as a key strategy
  • The market is a conversation
  • As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:


    One Response to “Edelman on the Future of PR and the Me2 Revolution”  

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    1. 1 Futurelab's Blog

      Edelman on the Future of PR and the Me2 Revolution…

      by: Karl Long Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising…….



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