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Edelman on the Future of PR and the Me2 Revolution

Published by karl April 25th, 2006 in PR, microbrands, micromarketing

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.

Read the rest of the article here

Here’s some high points::

We trust other people more than we trust companies.

co-creation as a key strategy

The market is a conversation

As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:

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1 Futurelab's Blog Trackback on Apr 26th, 2006 at 2:34 am

Edelman on the Future of PR and the Me2 Revolution…

by: Karl Long Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising…….