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COF4 Special Guest John Winsor CEO of Radar Communications (enhanced m4a)

Published by karl July 24th, 2006 in co-creative business, EnhancedPodcast

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jw_150crop Welcome to episode 4 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. This weeks special guest/co-host is John Winsor, CEO of Radar Communications and author of “SPARK: Be More Innovative Through Co-Creation“. I really enjoyed this show and hope you get some useful ideas from it, as always i’m allways looking for feedback, either in the comments, via email, or audio comments. Thanks, Karl

mp3 version of the show can be found here

00:00:00 - COF4 Welcome
00:03:24 - Welcome John Winsor
00:04:42 - Diffusions of Innovation
00:05:05 - Flipping The Ad Model Funnel
00:08:21 - Beyond the Brand (or co-creating from the bottom up)
00:10:34 - Co-creation inspiration - Ethnography, being with customers, “porous companies”
00:13:11 - Marketing vs. Micromarketing
00:14:51 - Skate & Surf Inspiration - Culture, Meaning, Participation
00:17:39 - Engaging in Co-creation is Engaging in “meaning making”
00:18:58 - Patagonia is the example, again
00:21:15 - Fun as a core value
00:22:29 - Hanging With Your Customers - Strategy?
00:23:35 - Fun as a core value: Sign up forms
00:26:58 - Spark: Be more innovative through co-creation
00:30:24 - A more holistic model for business - vertical integration from supplier to customer
00:34:27 - I knows me some ugly Myspace pages
00:36:34 - Mc YouTube 100 Million Videos Served
00:38:32 - The attention economy continues
00:39:33 - The video “conversation”
00:40:45 - Crowdsourcing - Cambrian House & other examples
00:49:55 - Wag of the Finger and Rant of the week: The Coke Show
00:51:54 - Frameworks for Co-creating through social media
00:57:08 - Tip of the Hat: motorola Q wiki
01:00:22 - What can you do with a wiki, beyond encyclopedias, and John Winsors Wiki secret
01:02:11 - Wrap up, thanks, and bob long plays us out with Traveling Riverside Blues

2 Responses to “COF4 Special Guest John Winsor CEO of Radar Communications (enhanced m4a)”

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1 Lev Jul 27th, 2006 at 4:41 pm

Nice work Karl - you are getting some great guests, keep up the good work. I particularly liked the aspect of involving all levels - from suppliers through to the consumer - in the creation process. It’s a strong basis for co-creation, but too often not implemented.
2 karl Jul 27th, 2006 at 5:45 pm

Thanks for the comment Lev,

glad you enjoyed it, it was a great conversation. It is amazing how fragmented and often silo’d the “value network” is, which is surprising considering how the concept of the value network was really supposed to be a unifying concept.

Cheers,

karl