COF3 Special Guest Yobie Benjamin CEO of GoodStorm (mp3)
Published by karl July 18th, 2006 in mp3podcast
Welcome to episode 3 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technolgy and media that underlie this trend.
00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional Media (market buzz and institutional buzz)
00:29:49 Podcasts as in-depth conversations
00:32:12 Using Podcasts in more co-creative ways
00:35:33 COF Scoop big announcement regarding mp3 music collection (5 million mp3’s to be released at least half DRM free that you can resell)
00:37:40 Goodstorm Distribution On Demand
00:39:26 Closing Thoughts From Yobie
00:40:26 Goodbye from Karl
00:41:29 Bob Long plays us out with Banty Rooster blues
Next weeks episode features special guest John Winsor from Radar Communications
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Karl:
Great job on this piece–especially relevant in a time where we’ve found that traditional business models are less win-win than promised (as Yobie pointed out with the poverty rates).
I speak from a unique vantage point since I worked with GoodStorm earlier in the year(on a consulting basis) and have found them to be the ‘real deal’, dedicated to empowering–not dedicated to saying they empower. While listeners were able to meet Yobie, he’s bolstered by a passionate team equally dedicated to “Capitalism Done Right”.
Like I told GoodStorm back in February, while they help many non-profits achieve their goals through dramatically higher profit margins, what their greatest contribution will be is the legacy of their fair-balanced business model.
Looking forward to next week’s segment.