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Co-Creation a big topic at marketing innovation conference

Published by karl June 11th, 2006 in co-creation, co-creative business

I was just listening to the For Immediate Release Podcast (which I highly recommend), in which they were interviewing Larry Weber, Chairman W2 Group, a holding company for marketing 2.0 companies. Now, that is pretty interesting in its own right, but the thing that really struck me was when during the interview they brought up that “co-creation” had been a bit of a buzzword at the marketing innovation conference. Well I like the sound of that, talk about a little validation. Anyway, I found the schedule for day one, the “CMO summit” and low and behold it seemed they talked about co-creation all day. Damn, I wish I had known about it and I wish i’d gone.

Models for innovation: creating successful new products and services
New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact with co-creation? Case studies will be discussed, successful (and unsuccessful) strategies shared, new methodologies analyzed, and existing approaches that work affirmed.