Comments on: Chevy Apprentice - How Consumer Generated Content Can Bite Back http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/ weekly podcast on the topic of co-creation, co-creative business, technology and social media Sun, 21 Mar 2010 14:21:41 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Bazaarblog » Blog Archive » Consumer-generated ads and General Motors http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/comment-page-1/#comment-34 Bazaarblog » Blog Archive » Consumer-generated ads and General Motors Sun, 16 Apr 2006 21:42:57 +0000 http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/#comment-34 [...] This is probably old news to some of you, but I find it fascinating that Chevrolet is allowing consumers to create their own ads for the new Tahoe.  As you can imagine, some consumers have created some very critical ads.  However, I applaud General Motors for finally taking some risk.  I'm sure the authors of "The Cluetrain Manifesto" would also applaud this bold move. [...] [...] This is probably old news to some of you, but I find it fascinating that Chevrolet is allowing consumers to create their own ads for the new Tahoe.  As you can imagine, some consumers have created some very critical ads.  However, I applaud General Motors for finally taking some risk.  I'm sure the authors of "The Cluetrain Manifesto" would also applaud this bold move. [...]

]]> By: Futurelab's Blog http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/comment-page-1/#comment-17 Futurelab's Blog Thu, 06 Apr 2006 10:30:15 +0000 http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/#comment-17 <strong>Update on the Chevy Tahoe - All Publicity Good Publicity?...</strong> by: Karl Long I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about...... Update on the Chevy Tahoe - All Publicity Good Publicity?…

by: Karl Long I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about……

]]> By: Update on the Chevy Tahoe - All Publicity Good Publicity? at Customers On Fire - Microbrands and Micromarketing http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/comment-page-1/#comment-15 Update on the Chevy Tahoe - All Publicity Good Publicity? at Customers On Fire - Microbrands and Micromarketing Tue, 04 Apr 2006 19:00:41 +0000 http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/#comment-15 [...] I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about negative ads, including the New York Times. GM’s reaction has surprised me, but it seems they are being advised by an “alternative marketing” company, I guess desperate times call for desperate measures. [...] [...] I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about negative ads, including the New York Times. GM’s reaction has surprised me, but it seems they are being advised by an “alternative marketing” company, I guess desperate times call for desperate measures. [...]

]]> By: adland http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/comment-page-1/#comment-10 adland Mon, 03 Apr 2006 12:10:17 +0000 http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/#comment-10 <strong>Anti-SUV ads make it to Chevy\'s website...</strong> Chevy has created an online contest in conjunction with The Apprentice to have customers create their own commercial for the 2007 Tahoe. The site provides a variety of shots to pick from and you can customize the order as well as the copy, etc.... Anti-SUV ads make it to Chevy\’s website…

Chevy has created an online contest in conjunction with The Apprentice to have customers create their own commercial for the 2007 Tahoe. The site provides a variety of shots to pick from and you can customize the order as well as the copy, etc….

]]> By: Futurelab's Blog http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/comment-page-1/#comment-9 Futurelab's Blog Sat, 01 Apr 2006 06:16:51 +0000 http://customersonfire.com/archive/chevy-apprentice-how-consumer-generated-content-can-bite-back/#comment-9 <strong>The Flip Side of Consumer-Generated Advertising...</strong> by: Ilya Vedrashko If you are following The Apprentice, you'll remember how a couple of episodes back the contestants where given a task to create an event for the dealers. You'll also remember how Chevy followed up with a web...... The Flip Side of Consumer-Generated Advertising…

by: Ilya Vedrashko If you are following The Apprentice, you’ll remember how a couple of episodes back the contestants where given a task to create an event for the dealers. You’ll also remember how Chevy followed up with a web……

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