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5 Responses to “Chevy Apprentice - How Consumer Generated Content Can Bite Back”

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1 Futurelab's Blog Trackback on Apr 1st, 2006 at 1:16 am

The Flip Side of Consumer-Generated Advertising…

by: Ilya Vedrashko If you are following The Apprentice, you’ll remember how a couple of episodes back the contestants where given a task to create an event for the dealers. You’ll also remember how Chevy followed up with a web……
2 adland Trackback on Apr 3rd, 2006 at 7:10 am

Anti-SUV ads make it to Chevy\’s website…

Chevy has created an online contest in conjunction with The Apprentice to have customers create their own commercial for the 2007 Tahoe. The site provides a variety of shots to pick from and you can customize the order as well as the copy, etc….
3 Update on the Chevy Tahoe - All Publicity Good Publicity? at Customers On Fire - Microbrands and Micromarketing Pingback on Apr 4th, 2006 at 2:00 pm

[...] I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about negative ads, including the New York Times. GM’s reaction has surprised me, but it seems they are being advised by an “alternative marketing” company, I guess desperate times call for desperate measures. [...]
4 Futurelab's Blog Trackback on Apr 6th, 2006 at 5:30 am

Update on the Chevy Tahoe - All Publicity Good Publicity?…

by: Karl Long I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about……
5 Bazaarblog » Blog Archive » Consumer-generated ads and General Motors Pingback on Apr 16th, 2006 at 4:42 pm

[...] This is probably old news to some of you, but I find it fascinating that Chevrolet is allowing consumers to create their own ads for the new Tahoe. As you can imagine, some consumers have created some very critical ads. However, I applaud General Motors for finally taking some risk. I'm sure the authors of "The Cluetrain Manifesto" would also applaud this bold move. [...]