-Customers On Fire- The Co-Creative Business Show

I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about negative ads, including the New York Times. GM’s reaction has surprised me, but it seems they are being […]

Shel Israel, co-author of naked conversations had this to say after giving a talk to the Seattle chamber of commerce:

What inspired me the most, a little to my surprise, were the folks at the Chamber of Commerce. These were folks, as Robert puts it, who were hungry to learn. I met a wedding planner […]

A recent report from ad:tech highlights the amount of interest that blogs, RSS, and viral video is getting from companies (I couldn’t find any data on the size of the companies, but would love to find out)
Marketers also indicated online budgets for 2006 are up, including investment in emerging tactics such as RSS, blogs and […]

The “brands” of startups are often the result of a brain-wave of the founder, crafted on the back of a napkin, inspired by the initial business concept. This often works out well, but sometimes the company looks so different 6 months or a year into it suddenly the name and the logo don’t seem to […]

Not that Steve Rubel needs any more PR, but I just did a quick search on google for the term “hat tip” and Micropersuasion is the number 1 result.
What does this mean? Well it, unscientifically means that Steve has been credited as the source of more stories in the blogosphere than anyone else, or […]

It is not that “big companies” can’t micromarket, of course they can, burgerking did it with the subservient chicken, Google does it all the time, but some companies just “don’t get it”. The “it” being any sense of how to participate in a conversation.
A New York Times article talks about Walmart trying to participate in […]

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as […]