-Customers On Fire- The Co-Creative Business Show

It has occured to me that the hierarchy of customer experience forms an interesting foundation when thinking about modern marketing. I’ve used the term “expontential marketing” because customers co-creating value can create powerful network effects. I think this formula can provide a lens through which we can look at the success of companies like flickr, [...]

Big TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature [...]

Apple understands the power of micromarketing as it helps promote it’s tools to businesses as a way to get podcasting. Apparently Apple recently sent an email to businesses describing how to record a podcast in Garageband (free) and post it to iTunes (free) and have your podcast up in minutes. You may remember a week [...]

The SouthWest blog has been up and running for about a week now, and provides a great example of what a corporate blog should be, genuine, human, dare I say fun. I love the blogs tagline “nuts about SouthWest”.

The employee’s say they are “nuts about SouthWest” and we believe them.

The photo from their [...]

Funny, after my post about the Blogosphere being spherical I just heard about a new blog search engine called “Sphere“.
More interesting than the name though, this search engine is a product of a collaboration between a VC, a design company, and the business founder. The design company is Adaptive Path, who are leaders in the [...]

Let me blow your mind for a second and you can think of the blogosphere as kind of like a brain, posts are like brain cells, trackbacks are like synapses, and the “memes” that run through it are first like ideas, and secondly like memories.
Although trackbacks aren’t the end all and be all of [...]

So go and read The 120 Day Wonder: How to Evangelize a Blog
I do particularly like two points that Guy brings up:

Scoop Stuff
Supplement other bloggers with a followup entries

I know I focus a lot on writing things that are not being beaten to death by other bloggers, and I really make an effort to “scoop [...]

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.
Read the rest of the article here
Here’s some high points::
We trust other people more than we trust companies.
co-creation as a key strategy
The market is a conversation
As I’ve said before, trust forms the foundation of the [...]

drug xanax type
With third generation (3G) networks, which are also known as IMT-2000 networks, about three out of four networks are on drug xanax type (also known as UMTS) standard, usually seen as the natural evolution path for GSM and TDMA networks.
drug interactions xanax
USA, Canada, Costa Rica, Japan and Finland are among [...]