-Customers On Fire- The Co-Creative Business Show

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.
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Here’s some high points::
We trust other people more than we trust companies.
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The market is a conversation
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“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”. With tag lines like:
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