-Customers On Fire- The Co-Creative Business Show

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]

Welcome to the future home of CustomersOnFire - The Co-Creative Business Podcast. I ran the idea up the flag pole of starting a podcast on Experiencecurve.com and have had some fantastic feedback, and i’m convinced that this is a worthy topic with enough depth to support a podcast. I originally started this blog to talk [...]

Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe [...]

It has occured to me that the hierarchy of customer experience forms an interesting foundation when thinking about modern marketing. I’ve used the term “expontential marketing” because customers co-creating value can create powerful network effects. I think this formula can provide a lens through which we can look at the success of companies like flickr, [...]

This is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write [...]

A good article from Business Week on that exact topic: Does your small business need a blog?

Politicians are joining myspace now - see Julia Brownley for Assembly and Phil Angelides for Governor. They really need this shirt!

I’ve got mixed feelings about this, in some ways it’s kind of “there goes the neighborhood”. But another possibility is that the politicians are changed for the better through the process.
Ooops, no, [...]

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen. Not only that, almost all their designs are “award winners”, in other words Threadless.com is an ongoing T-Shirt competition, in which its customers submit designs and its customers vote on designs they like and if that [...]

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]