Archive for the 'microbrands' Category
Sphere Search Engine For Blogosphere
1 Comment Published by karl May 2nd, 2006 in PR, microbrands, micromarketingFunny, after my post about the Blogosphere being spherical I just heard about a new blog search engine called “Sphere“.
More interesting than the name though, this search engine is a product of a collaboration between a VC, a design company, and the business founder. The design company is Adaptive Path, who are leaders in the [...]
Edelman on the Future of PR and the Me2 Revolution
1 Comment Published by karl April 25th, 2006 in PR, microbrands, micromarketingSmart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.
Read the rest of the article here
Here’s some high points::
We trust other people more than we trust companies.
co-creation as a key strategy
The market is a conversation
As I’ve said before, trust forms the foundation of the [...]
Video Games Aiming For The Massive Market
2 Comments Published by karl April 19th, 2006 in microbrands, micromarketing“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”. With tag lines like:
For decades Nintendo has been exercising your thumbs. Now [...]
American Game Companies Miss The Boat Focusing on Mass Market
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Marketing vs. Micromarketing - Moving from mass market to the "massive market"
6 Comments Published by karl April 9th, 2006 in microbrands, micromarketingto klonipin xanax
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Vespa Blogging Solution - Alternative to Corporate Blogging
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In many advanced markets from Japan and South Korea, to Scandinavia, to Israel, Singapore, Taiwan and Hong Kong, most children age 8-9 have [...]
Aggressive Skating Retailer Provides Myspace Widget To Display Blog Headlines
2 Comments Published by karl April 4th, 2006 in advertising, co-creation, microbrands, micromarketingMyDeathSpace.com - Weird, Heartfelt, Genuine
0 Comments Published by karl March 31st, 2006 in co-creation, microbrandsringtones make 8830 for voice
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Business Fear - "but what if everyone uses that"
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[2] loan motorcycle crdeit bad guaranteed service was one of the very first successful m-commerce services, with social media features like composing, sharing, and rating loan motorcycle crdeit bad guaranteed s.
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Microbrands Create Value "With" their Customers
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