Archive for the 'microbrands' Category



Interactive Marketers, The New Stick In The Muds?

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.
I was listening to a [...]

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]

Making a Deal - How To Charge For Micromarketing

I have talked to a couple of clients about helping them do some micromarketing, and have been having some interesting discussions. The issue is how to charge for it. As opposed to traditional marketing, micromarketing essentially starts small and grows over time
But how do you charge for something you are going to grow over time, [...]

Chris Lawler on the 8 styles of co-creation
Article on Trendwatching on Customer Made
Jennifer Rice on Co-creation vs. Customization
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This post got hacked and the content has gone, am still trying to find copies

Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe [...]

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen. Not only that, almost all their designs are “award winners”, in other words Threadless.com is an ongoing T-Shirt competition, in which its customers submit designs and its customers vote on designs they like and if that [...]

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]

Although most people think Technorati is a blog search engine, it isn’t… it is a “tag” search engine and the more things that get “tagged” the more of it will get sucked up by technorati. I just noticed that Technorati has started sucking up YouTube content, take a look at this screenshot:

With youtube videos, blog [...]





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