Archive for the 'co-creation' Category



Dr Nora Barnes of the University of Massachussettes Dartmouth, is doing a study on blogs, and as opposed to some student study, Dr Barnes seemed to have some nice credentials. Chancellor Professor of Marketing and Director, UMD Center for Marketing Research. I don’t know what it means, but it sounds pretty legit
Here’s the […]

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen. Not only that, almost all their designs are “award winners”, in other words Threadless.com is an ongoing T-Shirt competition, in which its customers submit designs and its customers vote on designs they like and if that […]

Although most people think Technorati is a blog search engine, it isn’t… it is a “tag” search engine and the more things that get “tagged” the more of it will get sucked up by technorati. I just noticed that Technorati has started sucking up YouTube content, take a look at this screenshot:

With youtube videos, blog […]

Tekserve is the mecca of broken macs in Manhattan, before there were mac geniuses and genius bars to wait to be noticed at, there was Tekserve. Now, Tekserve has always had an extremely good WOM, if you had a mac and you had a problem someone would clue you in to Tekserve.
So combine a […]

In October 2005 there was a story on search engine watch that pointed out that Yahoo was trying to trademark this Phrase:
Dig It. Tag It. Share It
My first reaction was WTF, talk about trying to trademark ideas that are already well in use, I mean, would Digg have something to say about that? Anyway, I […]

Big TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature […]

Apple understands the power of micromarketing as it helps promote it’s tools to businesses as a way to get podcasting. Apparently Apple recently sent an email to businesses describing how to record a podcast in Garageband (free) and post it to iTunes (free) and have your podcast up in minutes. You may remember a week […]

Let me blow your mind for a second and you can think of the blogosphere as kind of like a brain, posts are like brain cells, trackbacks are like synapses, and the “memes” that run through it are first like ideas, and secondly like memories.
Although trackbacks aren’t the end all and be all of […]

Blogging isn’t easy, (setting up a blog is easy), but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up their own blogs with varying […]

Have you ever got in a fight with someone and ended up much better friends? Well I wonder if all the people out there who are slapping GM around with the Chevy Apprentice “negative ads” aren’t actually putting more of a human face on GM? After we slap around the bully aren’t we now somewhat […]





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