Archive for the 'co-creation' Category
"Inside Blogs Survey" - A call for participation
0 Comments Published by karl May 13th, 2006 in co-creationDr Nora Barnes of the University of Massachussettes Dartmouth, is doing a study on blogs, and as opposed to some student study, Dr Barnes seemed to have some nice credentials. Chancellor Professor of Marketing and Director, UMD Center for Marketing Research. I don’t know what it means, but it sounds pretty legit
Here’s the [...]
Threadless.com - Customer Driven Innovation/Design
1 Comment Published by karl May 13th, 2006 in co-creation, microbrands, micromarketingThreadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen. Not only that, almost all their designs are “award winners”, in other words Threadless.com is an ongoing T-Shirt competition, in which its customers submit designs and its customers vote on designs they like and if that [...]
The Importance of Technorati (Tagnorati)
0 Comments Published by karl May 10th, 2006 in co-creation, microbrands, micromarketingAlthough most people think Technorati is a blog search engine, it isn’t… it is a “tag” search engine and the more things that get “tagged” the more of it will get sucked up by technorati. I just noticed that Technorati has started sucking up YouTube content, take a look at this screenshot:
With youtube videos, blog [...]
Company Generated Content (ads worth sharing/mentioning)
0 Comments Published by karl May 6th, 2006 in advertising, co-creation, micromarketingTekserve is the mecca of broken macs in Manhattan, before there were mac geniuses and genius bars to wait to be noticed at, there was Tekserve. Now, Tekserve has always had an extremely good WOM, if you had a mac and you had a problem someone would clue you in to Tekserve.
So combine a [...]
In October 2005 there was a story on search engine watch that pointed out that Yahoo was trying to trademark this Phrase:
Dig It. Tag It. Share It
My first reaction was WTF, talk about trying to trademark ideas that are already well in use, I mean, would Digg have something to say about that? Anyway, I [...]
Priceless?
0 Comments Published by karl May 4th, 2006 in PR, advertising, co-creation, micromarketingBig TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature [...]
Apple Promotes Podcasting To Businesses
0 Comments Published by karl May 3rd, 2006 in PR, co-creation, micromarketingApple understands the power of micromarketing as it helps promote it’s tools to businesses as a way to get podcasting. Apparently Apple recently sent an email to businesses describing how to record a podcast in Garageband (free) and post it to iTunes (free) and have your podcast up in minutes. You may remember a week [...]
What makes the blogosphere so…. spherical
1 Comment Published by karl May 1st, 2006 in PR, co-creation, micromarketingLet me blow your mind for a second and you can think of the blogosphere as kind of like a brain, posts are like brain cells, trackbacks are like synapses, and the “memes” that run through it are first like ideas, and secondly like memories.
Although trackbacks aren’t the end all and be all of [...]
Vespa Blogging Solution - Alternative to Corporate Blogging
0 Comments Published by karl April 7th, 2006 in co-creation, microbrands, micromarketingxanax treatment acute attacks panic
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In many advanced markets from Japan and South Korea, to Scandinavia, to Israel, Singapore, Taiwan and Hong Kong, most children age 8-9 have [...]
Bullying a Bully - Giving GM a Noogie, and the Chevy Tahoe a Chinese Burn
1 Comment Published by karl April 6th, 2006 in PR, co-creation, micromarketingdrug xanax type
With third generation (3G) networks, which are also known as IMT-2000 networks, about three out of four networks are on drug xanax type (also known as UMTS) standard, usually seen as the natural evolution path for GSM and TDMA networks.
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USA, Canada, Costa Rica, Japan and Finland are among [...]






