-Customers On Fire- The Co-Creative Business Show

Chris Lawler on the 8 styles of co-creation
Article on Trendwatching on Customer Made
Jennifer Rice on Co-creation vs. Customization
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00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional [...]

Eric Mattson of Marketing Monger is in the process of doing 1,000 podcasts around marketing topics, and i’m glad to say I am interviewed on number 76. Lots of topics covered from co-creation, value chains, competitive advantage, and viral marketing. I talk again on the idea that companies need to have a portfolio of viral [...]

Welcome to episode 3 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. (mp3 version of the show can be found here)

00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits [...]

mp3 version can be found here
In this show: Introduction, why co-creation as a topic? why co-creation is disruptive? (your top 1% of customers leaving). Measuring success of co-creation eg. flickr vs photobucket, youtube vs revver. Co-Creation Tip of the Hat and Wag of the finger. Co-Creative company spotlight: Goodstorm.com and Zooomr.com . Finally the [...]

Quick update, there are now two podcast feeds for you to choose from one for the enhanced m4a format with bookmarks and artwork and one for plain old mp3 format, iTunes is also working now.
Welcome to the first Co-Creative Business Show. I had a great time and I’m thrilled at the guests that joined [...]

I was just listening to the For Immediate Release Podcast (which I highly recommend), in which they were interviewing Larry Weber, Chairman W2 Group, a holding company for marketing 2.0 companies. Now, that is pretty interesting in its own right, but the thing that really struck me was when during the interview they brought up [...]

Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe [...]

It has occured to me that the hierarchy of customer experience forms an interesting foundation when thinking about modern marketing. I’ve used the term “expontential marketing” because customers co-creating value can create powerful network effects. I think this formula can provide a lens through which we can look at the success of companies like flickr, [...]

This is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write [...]