-Customers On Fire- The Co-Creative Business Show

The Chevy Apprentice is a competition where GM is asking customers to submit their own commercials for the Chevy Tahoe. GM asks customers to create ads that showcase:

The all new 2007 Chevy Tahoe is more capable, more responsible, and more refined. Now, you?–ã¬-ÿ-re the director and it?–ã¬-ÿ-s your job to communicate this message by creating […]

Although I rather like Microchunking as a term, Slivercasting is just silly.
Is there a difference?
Microchunk = daily show on motherload (doesn’t work on a mac, bastards), a clip that we enjoy, for an existing audience base. The live action simpsons clip developed by fox, although that strikes me as more viral, ie. something […]

A recent report from ad:tech highlights the amount of interest that blogs, RSS, and viral video is getting from companies (I couldn’t find any data on the size of the companies, but would love to find out)
Marketers also indicated online budgets for 2006 are up, including investment in emerging tactics such as RSS, blogs and […]

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as […]