Archive for the 'advertising' Category
Nintendo Aims For the Grey Market II
0 Comments Published by karl April 27th, 2008 in advertising, microbrands, micromarketingJust a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]
Sucking up to Bloggers
0 Comments Published by karl April 25th, 2008 in PR, advertising, microbrands, micromarketing0 Comments Published by karl May 31st, 2006 in advertising, co-creation, microbrands, micromarketing
Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe [...]
Attract & Motivate
0 Comments Published by karl May 22nd, 2006 in advertising, co-creation, micromarketingThis is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write [...]
Nintendo Aims For the Grey Market II
0 Comments Published by karl May 13th, 2006 in advertising, microbrands, micromarketingJust a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, [...]
Company Generated Content (ads worth sharing/mentioning)
0 Comments Published by karl May 6th, 2006 in advertising, co-creation, micromarketingTekserve is the mecca of broken macs in Manhattan, before there were mac geniuses and genius bars to wait to be noticed at, there was Tekserve. Now, Tekserve has always had an extremely good WOM, if you had a mac and you had a problem someone would clue you in to Tekserve.
So combine a [...]
Priceless?
0 Comments Published by karl May 4th, 2006 in PR, advertising, co-creation, micromarketingBig TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature [...]
So go and read The 120 Day Wonder: How to Evangelize a Blog
I do particularly like two points that Guy brings up:
Scoop Stuff
Supplement other bloggers with a followup entries
I know I focus a lot on writing things that are not being beaten to death by other bloggers, and I really make an effort to “scoop [...]
Aggressive Skating Retailer Provides Myspace Widget To Display Blog Headlines
2 Comments Published by karl April 4th, 2006 in advertising, co-creation, microbrands, micromarketingUpdate on the Chevy Tahoe - All Publicity Good Publicity?
1 Comment Published by karl April 4th, 2006 in PR, advertising, micromarketingboogity ringtone
It is also called boogity ringtone of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six).
ringtone download mosquito
The handset constantly listens for ringtone download mosquito signal being received from the surrounding base stations.
ringtone free lg
One study that reviewed ringtone free lg between cellphones [...]






