-Customers On Fire- The Co-Creative Business Show

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, […]

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as […]

Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe […]

This is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write […]

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, […]

Tekserve is the mecca of broken macs in Manhattan, before there were mac geniuses and genius bars to wait to be noticed at, there was Tekserve. Now, Tekserve has always had an extremely good WOM, if you had a mac and you had a problem someone would clue you in to Tekserve.
So combine a […]

Big TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature […]

Sometimes I hate Guy Kawasaki… I’ve been thinking about writing an article about how to build a readership for your blog for a couple of weeks now but just haven’t got around to it. Anyway, I was going to share my lessons of 3 years of blogging, anyway, it seems that Guy has learned the […]

With this call to action:

The Rollerwarehouse.com is encouraging it’s customers to share it’s blog headlines on their Myspace page or Blog, they provide some embedable code, and a discount. See there page that describes the offer and provides the embedable code

Roller Warehouse: Aggressive Rollerblade Skates
Woohoo, now I can get 5% off my next pair of […]

I had predicted that GM was going to get more publicity for the negative ads on the Chevy Apprentice site, and I think that’s coming true. Some quite notable MSM outlets have picked up the story about negative ads, including the New York Times. GM’s reaction has surprised me, but it seems they are being […]