-Customers On Fire- The Co-Creative Business Show

Have you ever got in a fight with someone and ended up much better friends? Well I wonder if all the people out there who are slapping GM around with the Chevy Apprentice “negative ads” aren’t actually putting more of a human face on GM? After we slap around the bully aren’t we now somewhat more connected to them? They respect us more, and we realize that they are just a product of their bad upbringing.

I mean, take a look at this ad and don’t tell me you feel a bit better about GM, even if it’s just because it calls the Chevy Tahoe gay.

I’m not going to run out and buy a Tahoe, but somehow GM has managed to humanize themselves just a little bit by not taking down all the negative ads that were created for them.

There’s now an entire site dedicated to voting on the negative ads, go take a look and prepare to be blown away by the creativity

BTW from a publicity standpoint this is an absolute slam dunk, picked up by New York Times, CNET, Nightline, rocketboom (yes, that’s right nightline and rocketboom in the same sentence
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