Author Archive for Karl
The Co-Creative Business Podcast
0 Comments Published by karl June 10th, 2006 in micromarketing, co-creative businessWelcome to the future home of CustomersOnFire - The Co-Creative Business Podcast. I ran the idea up the flag pole of starting a podcast on Experiencecurve.com and have had some fantastic feedback, and i’m convinced that this is a worthy topic with enough depth to support a podcast. I originally started this blog to talk […]
0 Comments Published by karl May 31st, 2006 in microbrands, micromarketing, advertising, co-creation
Managing the Grey hosted by C.C. Chapman who is the Digital Marketing Manager at Babson College and has been doing music podcasts for a while. Managing The Grey is about “new media, social marketing, no control PR”. Hmm. those are some more terms to add to the ever growing list of adjectives used to describe […]
Exponential Marketing Through Customer Experience
0 Comments Published by karl May 30th, 2006 in micromarketing, PR, co-creationIt has occured to me that the hierarchy of customer experience forms an interesting foundation when thinking about modern marketing. I’ve used the term “expontential marketing” because customers co-creating value can create powerful network effects. I think this formula can provide a lens through which we can look at the success of companies like flickr, […]
Attract & Motivate
0 Comments Published by karl May 22nd, 2006 in micromarketing, advertising, co-creationThis is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write […]
A good article from Business Week on that exact topic: Does your small business need a blog?
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There goes the myspace neighborhood
1 Comment Published by karl May 15th, 2006 in micromarketing, fun stuffPoliticians are joining myspace now - see Julia Brownley for Assembly and Phil Angelides for Governor. They really need this shirt!
I’ve got mixed feelings about this, in some ways it’s kind of “there goes the neighborhood”. But another possibility is that the politicians are changed for the better through the process.
Ooops, no, […]
"Inside Blogs Survey" - A call for participation
0 Comments Published by karl May 13th, 2006 in co-creationDr Nora Barnes of the University of Massachussettes Dartmouth, is doing a study on blogs, and as opposed to some student study, Dr Barnes seemed to have some nice credentials. Chancellor Professor of Marketing and Director, UMD Center for Marketing Research. I don’t know what it means, but it sounds pretty legit
Here’s the […]
Threadless.com - Customer Driven Innovation/Design
1 Comment Published by karl May 13th, 2006 in microbrands, micromarketing, co-creationThreadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen. Not only that, almost all their designs are “award winners”, in other words Threadless.com is an ongoing T-Shirt competition, in which its customers submit designs and its customers vote on designs they like and if that […]
Nintendo Aims For the Grey Market II
0 Comments Published by karl May 13th, 2006 in microbrands, micromarketing, advertisingJust a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, […]
The Importance of Technorati (Tagnorati)
0 Comments Published by karl May 10th, 2006 in microbrands, micromarketing, co-creationAlthough most people think Technorati is a blog search engine, it isn’t… it is a “tag” search engine and the more things that get “tagged” the more of it will get sucked up by technorati. I just noticed that Technorati has started sucking up YouTube content, take a look at this screenshot:
With youtube videos, blog […]





