-Customers On Fire- The Co-Creative Business Show

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.
I was listening to a […]

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:
Yeah, […]

I have talked to a couple of clients about helping them do some micromarketing, and have been having some interesting discussions. The issue is how to charge for it. As opposed to traditional marketing, micromarketing essentially starts small and grows over time
But how do you charge for something you are going to grow over time, […]

Chris Lawler on the 8 styles of co-creation
Article on Trendwatching on Customer Made
Jennifer Rice on Co-creation vs. Customization
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Now I’m not saying the ROI is bad, there is an awful lot of R for very little I and anyone that is getting caught up in trying to figure out ROI of blogging is missing the point somewhat. But here’s the movies handjobsex hilton movie parisfree sex movies hardcorepissing moviesbanks movies brianaejaculation movies free […]

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Welcome to episode 4 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. This weeks special guest/co-host is John Winsor, CEO of Radar Communications and author of “SPARK: Be More Innovative Through Co-Creation“. I really enjoyed […]

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as […]

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00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 […]