Archive for May, 2006
Company Generated Content (ads worth sharing/mentioning)
0 Comments Published by karl May 6th, 2006 in advertising, co-creation, micromarketingTekserve is the mecca of broken macs in Manhattan, before there were mac geniuses and genius bars to wait to be noticed at, there was Tekserve. Now, Tekserve has always had an extremely good WOM, if you had a mac and you had a problem someone would clue you in to Tekserve.
So combine a [...]
In October 2005 there was a story on search engine watch that pointed out that Yahoo was trying to trademark this Phrase:
Dig It. Tag It. Share It
My first reaction was WTF, talk about trying to trademark ideas that are already well in use, I mean, would Digg have something to say about that? Anyway, I [...]
Priceless?
0 Comments Published by karl May 4th, 2006 in PR, advertising, co-creation, micromarketingBig TV Campaign - Several Million
Slick Web Site - $15,000
Trying to look like a blog - Priceless
No matter what response the guys at mastercard are getting with their “Write Your Own Priceless ad”, they could have spent about 10% of there budget and got 100 times the responses if they had used the viral nature [...]
Apple Promotes Podcasting To Businesses
0 Comments Published by karl May 3rd, 2006 in PR, co-creation, micromarketingApple understands the power of micromarketing as it helps promote it’s tools to businesses as a way to get podcasting. Apparently Apple recently sent an email to businesses describing how to record a podcast in Garageband (free) and post it to iTunes (free) and have your podcast up in minutes. You may remember a week [...]
Southwest Blog - Big Company Micromarketing
0 Comments Published by karl May 2nd, 2006 in PR, micromarketingThe SouthWest blog has been up and running for about a week now, and provides a great example of what a corporate blog should be, genuine, human, dare I say fun. I love the blogs tagline “nuts about SouthWest”.
The employee’s say they are “nuts about SouthWest” and we believe them.
The photo from their [...]
Sphere Search Engine For Blogosphere
1 Comment Published by karl May 2nd, 2006 in PR, microbrands, micromarketingFunny, after my post about the Blogosphere being spherical I just heard about a new blog search engine called “Sphere“.
More interesting than the name though, this search engine is a product of a collaboration between a VC, a design company, and the business founder. The design company is Adaptive Path, who are leaders in the [...]
What makes the blogosphere so…. spherical
1 Comment Published by karl May 1st, 2006 in PR, co-creation, micromarketingLet me blow your mind for a second and you can think of the blogosphere as kind of like a brain, posts are like brain cells, trackbacks are like synapses, and the “memes” that run through it are first like ideas, and secondly like memories.
Although trackbacks aren’t the end all and be all of [...]






