So go and read The 120 Day Wonder: How to Evangelize a Blog
I do particularly like two points that Guy brings up:

Scoop Stuff
Supplement other bloggers with a followup entries

I know I focus a lot on writing things that are not being beaten to death by other bloggers, and I really make an effort to “scoop [...]

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.
Read the rest of the article here
Here’s some high points::
We trust other people more than we trust companies.
co-creation as a key strategy
The market is a conversation
As I’ve said before, trust forms the foundation of the [...]

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”. With tag lines like:
For decades Nintendo has been exercising your thumbs. Now [...]

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