-Customers On Fire- The Co-Creative Business Show

The Chevy Apprentice is a competition where GM is asking customers to submit their own commercials for the Chevy Tahoe. GM asks customers to create ads that showcase:

The all new 2007 Chevy Tahoe is more capable, more responsible, and more refined. Now, you?–ã¬-ÿ-re the director and it?–ã¬-ÿ-s your job to communicate this message by creating […]

Having discovered a blog that claims to be a memorial for any myspace members that have died, my initial reaction was to recoil at the idea. I mean, it sounds awful. But having read a couple of entries I was struck, as I am many times by blog related content at how genuine and heartfelt […]

Many conversations about interactive products and services come to the point of asking the question “but what if everyone uses that”, ususally reffering to the “free” aspect of a service, or the general priceing, or features etc.
Google - We could give away 1 gig of web space, eeek, but what if everyone uses that? […]

The Newsweek cover story is “The New Wizdom For The Web” talks about why Yahoo! would spend 30 million on a company that only had 10 people on the payroll:

Flickr was a good business, too, as many users chose to pay the $25-a-year fee for unlimited photo storage and relief from advertising on […]

First, read this article at read/write web, it’s worth the read and brings together some fantastically interesting concepts.
I’m not sure if i’m going totally overboard with the “micro” meme, but this is all fitting together so perfectly for me, it seems like a perfect storm of ideas. I just came across this article on […]

Well if Amanda said it, it must be true In this special edition of rocketboom Amanda is talking at the Apple campus, and to elaborate on the “long tail” concept Amanda said “Small is the New big”. Damn, maybe that should be the name of this blog.
Note: Amanda and me are only […]

Although I rather like Microchunking as a term, Slivercasting is just silly.
Is there a difference?
Microchunk = daily show on motherload (doesn’t work on a mac, bastards), a clip that we enjoy, for an existing audience base. The live action simpsons clip developed by fox, although that strikes me as more viral, ie. something […]

Micropersuasion points to a new report from Forrester on the topic of the “fading power of institutions due to social software”. Steve gives this report high praise
This is one of Forrester’s most forward thinking pieces of research to date. I highly recommend purchasing it. It covers more than just the implications on marketing, but […]

A recent report from ad:tech highlights the amount of interest that blogs, RSS, and viral video is getting from companies (I couldn’t find any data on the size of the companies, but would love to find out)
Marketers also indicated online budgets for 2006 are up, including investment in emerging tactics such as RSS, blogs and […]

The “brands” of startups are often the result of a brain-wave of the founder, crafted on the back of a napkin, inspired by the initial business concept. This often works out well, but sometimes the company looks so different 6 months or a year into it suddenly the name and the logo don’t seem to […]