-Customers On Fire- The Co-Creative Business Show : Social Media Marketing, & Customer Driven Innovation

Interactive Marketers, The New Stick In The Muds?

Closed Published by karl April 27th, 2008 in microbrands

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

I was listening to a rant the other day on Joseph Jaffe’s podcast, and the rantee kept saying a phrase that brought back memories of the heady days of the dotcom era, namely “they just don’t get it”. Now, i’ve got mixed feelings about that phrase, because in many cases it came to represent the hubris and aragonce that would sometimes creep into the culture of these agencies. But that being said, the successful interactive agencies probably have some structural and cultural problems that will get in the way of them jumping on this next wave.

From a recent report from Forester, Interactive Markters had this to say:

Just 13% reported using blogs or social networks in marketing, and 49% said they had no plans to do so in the next year.

If that’s the marketers then what hope do the clients have? Talk about the blind leading the blind.

Mind you, if you then read this article here it seems that McKinsey is taking a leadership position in getting some old and new media leaders to get together in New York. Mind you in support of the idea that what used to be new media is now traditional take a read of this quote:

McKinsey, the management consultancy, is understood to have asked senior executives from old and new media groups alike ?��Ǩ�� from Yahoo to YouTube

From “Yahoo to YouTube” that’s pretty funny. I wonder if anyone from technorati is going?

Tip of the Hat

easyboyfriend free movies 69 sucking free movies movie bestiality free movies free pussy black sex free downloadable movies fuck movie clips free monster movies free cock banks on briana pornstar free movies Map

Nintendo Aims For the Grey Market II

0 Comments Published by karl April 27th, 2008 in microbrands, micromarketing, advertising

Just a quick followup on my previous post of Nintendo aiming for older gamers with Brain Age. I was just reading the comments on a blog post that was talking about the release of the new Nintendo DS Lite, a smaller version of the Nintendos dual screen handheld game, and I came accross this comment:

Yeah, great price! Sucks though because I want to get my mom a DS for mothers day and I hate knowing the new one is right around the corner. I’ll figure something out. Wal-Mart 30-day return policy or something.

by adamcole on 05/04/06 07:08 AM

It’s mind boggling to me that Nintendo has a game that not only could appeal to baby boomers but could appeal to their kids to buy it for their parents.

Oh and BTW I just found out the other day that Brain Age was developed by a small team in 90 days, and has sold over 5 million copies in Japan.

20000 leagues mp3 abdu kiar mp3 fantasy final 20020220 mp3 mp3 2003 accord abdulbaset athan mp3 2008 up mp3 rap abdussamed abdulbasit mp3 2009 mp3 camaro Mapgod mp3 speed perfect 13 mp3 9 mm mp3 abee crack 6cycle upside mp3 down mind mp3 body 75547 gloves batteries mp3 aaa 64 levitra en 44 2compare viagra levitra Map

Making a Deal - How To Charge For Micromarketing

Closed Published by karl April 27th, 2008 in microbrands

I have talked to a couple of clients about helping them do some micromarketing, and have been having some interesting discussions. The issue is how to charge for it. As opposed to traditional marketing, micromarketing essentially starts small and grows over time

But how do you charge for something you are going to grow over time, that is essentially going to starquicktime funniest movies german movies spanking giant cock movies upskirt hidden movies sachar holes louis movie home made movies xxx sample movies lesbian sex long free movies Map

"Customer Made" vs "Co-Creation" vs "Consumer Generated" vs "Citizen Media"

0 Comments Published by karl April 26th, 2008 in microbrands, co-creation

Chris Lawler on the 8 styles of co-creation

Article on Trendwatching on Customer Made

Jennifer Rice on Co-creation vs. Customization

lesbian free movie sex lesbian movies free on movie fucking free clips hardcore free movies pussy maker movie flash lolita movies theaters movie amc movies hardcore Mapmp3 challenge 99p bgm mp3 7g drivers usb actions device mp3 mp3 tool 72826 foot jesus 900 mp3 666 alarma mp3 akon 9mm mp3 7house kiss mp3 Map

ROI of Blogs is a Massive Red Herring

0 Comments Published by karl April 26th, 2008 in microbrands

Now I’m not saying the ROI is bad, there is an awful lot of R for very little I and anyone that is getting caught up in trying to figure out ROI of blogging is missing the point somewhat. But here’s the movies handjob sex hilton movie paris free sex movies hardcore pissing movies banks movies briana ejaculation movies free female movies masturbation movie blowjob clips Mapabortion yerington clinic dance springton academy afro medusa ringtone cellularone beechwood ringtone 4 5789 airborn pa warrington gymnasitcs mcbeal ally ringtones t316 sonyericsson frehley ace ringtone alltel hetherington alana myspace Map6 payday lenders loan 9 loan bankruptcy a avoid to needed payday checking no account loan checking payday loans required account savings payday account fax loan advance loan faxless car insurance homeloans affordable afriacn mortgage amerin and home loan Mapyour make ringtones a900 accrington trip motorola alltell ringtones v265 3210 ringtones in type ringtones called a quest tribe a620 free ringtone samsung airtel polyphonic ringtones free motorola download 120c ringtone Map

COF4 Special Guest John Winsor CEO of Radar Communications (mp3)

0 Comments Published by karl April 26th, 2008 in co-creative business, mp3podcast

Other Media: Download (2091)

jw_150crop Welcome to episode 4 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. This weeks special guest/co-host is John Winsor, CEO of Radar Communications and author of “SPARK: Be More Innovative Through Co-Creation“. I really enjoyed this show and hope you get some useful ideas from it, as always i’m allways looking for feedback, either in the comments, via email, or audio comments. Thanks, Karl

00:00:00 - COF4 Welcome
00:03:24 - Welcome John Winsor
00:04:42 - Diffusions of Innovation
00:05:05 - Flipping The Ad Model Funnel
00:08:21 - Beyond the Brand (or co-creating from the bottom up)
00:10:34 - Co-creation inspiration - Ethnography, being with customers, “porous companies”
00:13:11 - Marketing vs. Micromarketing
00:14:51 - Skate & Surf Inspiration - Culture, Meaning, Participation
00:17:39 - Engaging in Co-creation is Engaging in “meaning making”
00:18:58 - Patagonia is the example, again
00:21:15 - Fun as a core value
00:22:29 - Hanging With Your Customers - Strategy?
00:23:35 - Fun as a core value: Sign up forms
00:26:58 - Spark: Be more innovative through co-creation
00:30:24 - A more holistic model for business - vertical integration from supplier to customer
00:34:27 - I knows me some ugly Myspace pages
00:36:34 - Mc YouTube 100 Million Videos Served
00:38:32 - The attention economy continues
00:39:33 - The video “conversation”
00:40:45 - Crowdsourcing - Cambrian House & other examples
00:49:55 - Wag of the Finger and Rant of the week: The Coke Show
00:51:54 - Frameworks for Co-creating through social media
00:57:08 - Tip of the Hat: motorola Q wiki
01:00:22 - What can you do with a wiki, beyond encyclopedias, and John Winsors Wiki secret
01:02:11 - Wrap up, thanks, and bob long plays us out with Traveling Riverside Blues
dose viagra zenegra 78 gambling louisiana ach legal wma mp3 4u converter cdm ringtone 8500 credit 02 mobile overture 1812 glinka mp3 viagra 78 zenegra dose cents mp3 15 Map

Sucking up to Bloggers

0 Comments Published by karl April 25th, 2008 in microbrands, micromarketing, advertising, PR

Guy Kawasaki, who is himself a Microbrand, posted this cartoon that was created in response to a post titled “how to suck up to a blogger”

If you look closely the case of wine that is being offered to the bloggers is Stormhoek, the wine that Hugh at gapingvoid.com is famous for sending to bloggers as part of a Microbranding effort.

An important thing to bear in mind is that Hugh’s success was not on sending out wine to “A-List” boggers, if you read their “provisos” for choosing bloggers to send the wine to it was:

The bloggers had to live in the UK, Ireland or France. They needed to have regularly kept up a blog for at least 3 months previously. Their blog could have a readership of three or three thousand- size or status didn’t matter, just so long as they were genuine bloggers.
They had to be of legal drinking age.
They were under no obligation to say anything about the wine, good or bad. If they just wanted to snarf the wine and say nothing, or say something negative, that was fine. It was their call.

grados 180 mp3 groupie 213 mp3 luv ecstasy 15367 mp3 mp3 nervous 19th breakdown mp3 orcestra 1930 mp3 blink first date 182 mp3 214 rivermaya 156 mew mp3 Mapmp3 99 problems videos adult mp3 40 mp3 hadith qudsi song abiyoyo mp3 mp3 achy heart breaky mp3 addams family teclast t29 mp3 8gb donload 1973 james mp3 blunt Maptexas 1995 settlement credit score loan 500 credit credits weeks later movie 28 management receivable ac system credit credits 2008 energy carbon company credit 3c beuro 3 credit interfund debits and accounting credits Mapporn tease blkowjob video porn block block freeware websites porn porn internet sites blocking pornographic blocking contents blog porno gay free porn blog blog porno free Map

COF3 Special Guest Yobie Benjamin CEO of GoodStorm (enhanced m4a)

0 Comments Published by karl April 25th, 2008 in co-creation, EnhancedPodcast

Other Media: Download (2128)

00:00:00 COF3 Welcome, intro, listener comment
00:03:51 Introducing Yobie Benjamin, background etc.
00:07:22 Goodstorm
00:10:31 Non Profit MLM analogy (how non profits can engage their constituents in co-creative and profitable ways)
00:12:33 Goodstorm competitors
00:16:08 Who controls pricing
00:17:58 Sign up process
00:21:00 Yobie hints at massive non-profit roll out
00:22:11 Good work and making meaning with organizations
00:25:43 Social Media and Traditional Media (market buzz and institutional buzz)
00:29:49 Podcasts as in-depth conversations
00:32:12 Using Podcasts in more co-creative ways
00:35:33 COF Scoop big announcement regarding mp3 music collection
00:37:40 Goodstorm Distribution On Demand
00:39:26 Closing Thoughts From Yobie
00:40:26 Goodbye from Karl
00:41:29 Bob Long plays us out with Banty Rooster blues
619 mp3 booyaka dip dip 730 mp3 mp3 directory parent 50s woohoo 5678s mp3 mp3 airbats tts 801 2007 guide development professional mp3 baloche mp3 paul 622 rick 737 mp3 ross Map

Marketing Monger Podcast

1 Comment Published by karl August 17th, 2006 in co-creation

Eric Mattson of Marketing Monger is in the process of doing 1,000 podcasts around marketing topics, and i’m glad to say I am interviewed on number 76. Lots of topics covered from co-creation, value chains, competitive advantage, and viral marketing. I talk again on the idea that companies need to have a portfolio of viral experiments, and on a related note check out this comment on JaffeJuice about the 24 hour ad agency

“The 24 Hour Ad Agency.” The focus isn’t on spending 4 months crafting the hell out of a 4-color magazine spread, but on creating new ads hourly, even minute-ly. Match the audience’s appetite for content, versus just living up to the agency and client’s abilities to clock thousands of hours on one idea. It’s as much about constantly measuring the pulse of society and the client brand in that environment, as it is reacting almost instantly to the culture.

COF4 Special Guest John Winsor CEO of Radar Communications (enhanced m4a)

2 Comments Published by karl July 24th, 2006 in co-creative business, EnhancedPodcast

Enhanced Podcast: Play Now | Play in Popup | Download (2954)

jw_150crop Welcome to episode 4 of “the co-creative business show” a weekly podcast on the topics of co-creation, co-creative business and the technology and media that underlie this trend. This weeks special guest/co-host is John Winsor, CEO of Radar Communications and author of “SPARK: Be More Innovative Through Co-Creation“. I really enjoyed this show and hope you get some useful ideas from it, as always i’m allways looking for feedback, either in the comments, via email, or audio comments. Thanks, Karl

mp3 version of the show can be found here

00:00:00 - COF4 Welcome
00:03:24 - Welcome John Winsor
00:04:42 - Diffusions of Innovation
00:05:05 - Flipping The Ad Model Funnel
00:08:21 - Beyond the Brand (or co-creating from the bottom up)
00:10:34 - Co-creation inspiration - Ethnography, being with customers, “porous companies”
00:13:11 - Marketing vs. Micromarketing
00:14:51 - Skate & Surf Inspiration - Culture, Meaning, Participation
00:17:39 - Engaging in Co-creation is Engaging in “meaning making”
00:18:58 - Patagonia is the example, again
00:21:15 - Fun as a core value
00:22:29 - Hanging With Your Customers - Strategy?
00:23:35 - Fun as a core value: Sign up forms
00:26:58 - Spark: Be more innovative through co-creation
00:30:24 - A more holistic model for business - vertical integration from supplier to customer
00:34:27 - I knows me some ugly Myspace pages
00:36:34 - Mc YouTube 100 Million Videos Served
00:38:32 - The attention economy continues
00:39:33 - The video “conversation”
00:40:45 - Crowdsourcing - Cambrian House & other examples
00:49:55 - Wag of the Finger and Rant of the week: The Coke Show
00:51:54 - Frameworks for Co-creating through social media
00:57:08 - Tip of the Hat: motorola Q wiki
01:00:22 - What can you do with a wiki, beyond encyclopedias, and John Winsors Wiki secret
01:02:11 - Wrap up, thanks, and bob long plays us out with Traveling Riverside Blues

-Customers On Fire- The Co-Creative Business Show

Interactive Marketers, The New Stick In The Muds?

Nintendo Aims For the Grey Market II

Making a Deal - How To Charge For Micromarketing

"Customer Made" vs "Co-Creation" vs "Consumer Generated" vs "Citizen Media"

ROI of Blogs is a Massive Red Herring

COF4 Special Guest John Winsor CEO of Radar Communications (mp3)

Sucking up to Bloggers

COF3 Special Guest Yobie Benjamin CEO of GoodStorm (enhanced m4a)

Marketing Monger Podcast

COF4 Special Guest John Winsor CEO of Radar Communications (enhanced m4a)

Search

Text Link Ads

Asides

Co-Creation Articles

Podcasts

Social Media Articles

Blogs I'm Reading